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One of the first things we learn as little kids is to always say "thank you" -- and of course, not to put our mouths on the water fountain, but that's a lesson for another day.

If someone does you a favor, if you're given a gift...Saying thank you is just good manners.

A thank you page is the site page that someone is redirected to after filling out a form on your landing page. It's where you bring back your navigation, deliver on the promise made on the last page (i.e. share the eBook, video, etc.), and most importantly, it's your next opportunity to nurture the lead down the sales funnel.