5 Must-Have Tools for SaaS Marketing
When it comes to marketing, SaaS enterprises face a set of challenges. Therefore, one needs a set of marketing tools to solve the issues and achieve desired goals. These marketing tools are an integral part of a successful business. These marketing tools allow you to understand customers quickly. Understanding buyers is the primary key to provide better service.
IT companies have a complex journey to enhance from transforming free users into spending buyers, retaining customers, and improving lifetime value. The marketing tools help you to automate marketing activities fully. The following are five must-have tools for SaaS marketing that enables to boost growth by customer acquisition and automated lead generation:
Hubspot is an advertising tool that makes the online marketing journey more manageable and fun. It allows you to attract targeted traffic to a website through marketing. It gives real-time SEO suggestions and design CTAs. In addition, Hubspot converts visitors into qualified leads using landing pages.
It is a well-known sales, marketing, and service software designed to integrate all marketing tools. With Hubspot Content Management Software (CMS), you can create multi-language content to suit the audience's needs. In addition, you can analyze content effectiveness by determining content sources, types, and campaigns.
The competitive and effective SaaS marketing includes high-quality content published regularly. This content can be infographics, reports, blog posts, white papers, videos, and more. Grammarly is a tool that picks up errors while you write documents, emails, or curate social media posts.
Though many people consider Grammarly simply a tool to check spelling and grammar, it is much more. Grammarly makes suggestions that enable you to determine the appropriate words to express yourself. As a SaaS business, you can set rules for a copy without errors, create ongoing reporting, and upload a unique style guide for the team.
TrueNorth is a relatively new tool built from the ground up to allow SaaS businesses and IT teams to achieve advertising goals. It helps companies grow without guesswork by simulating or tracking campaigns that enable them to make successful and quick marketing decisions.
It helps you to determine the effectiveness of marketing campaigns before their launch. In addition, it allows you to differentiate between campaign creatives and check the right course to hit the ROI targets.
TrueNorth allows you to project campaign ideas to boost your confidence in hitting expectations before investing on the line. With its predictive modeling, you can optimize campaign ideas before launching them to achieve the objectives. So, if email marketing campaigns don't get the required results, fine-tune it to reach a minimum threshold.
Also, you can prioritize advertising campaigns based on the expected performance to ensure the effective distribution of your marketing budget. TrueNorth tracks the campaign's performance and compares it with real-world results. This data improves TrueNorth's predictions accuracy. Then, you can correlate results to prioritize the top-performing campaigns and optimize the bids.
This data-driven approach for allocating budget helps you improve ROI and feature success/failure to KPIs. With this tool's data precision, you can easily showcase the campaign's performance in the stakeholder's language—for instance, revenue, active users, ROI, and customer lifetime value.
Social media plays a vital role in an effective online marketing campaign. There are billions of social media users across the globe. Therefore, approximately 35% of the people in the world use social media accounts, whether it is Twitter, Instagram, Facebook, Pinterest, or any other platform.
To stay on the top of posting to various social media platforms by regularly keeping the audience engaged, use Hootsuite. Hootsuite is a tool that helps you to manage all of the social media accounts from a convenient spot. This SaaS marketing tool works with various platforms, including Twitter, Facebook, Instagram, YouTube, LinkedIn, Google+.
Hootsuite schedules posts before time on these platforms and enables you to engage with the audience directly through SaaS. In addition, you can track business mentions and instantly reply to them without a time-consuming logging process into each social media account.
Trello is an effective project management marketing tool that helps you with endless possibilities. It provides in-depth knowledge about marketing projects and efficiently organizes the content creation process. In addition, it serves as a substitute for lengthy email threads.
Moreover, Trello gives you an option to store conversations with individuals and teams. It allows you to plan, arrange, control, and organize the existing tasks, projects, or events.
To Sum Up
There are several SaaS marketing tools in the industry, but finding a perfect tool for the business is a pretty challenging task. Hopefully, the SaaS marketing tools mentioned above will help you manage the projects and boost the company's growth. In addition, these tools will save your time, effort, and energy. And maybe, you might become an online marketing specialist in the process.