Leveraging the Power of Business Intelligence in Mobile App Development
In a world where everyone is online because of handy mobiles, implementing competitive
technology on phones is the need of the hour. 71% of people check their phone first thing in
the morning, and with all the real-time information in their hands, it's a better chance to use it
for business growth. So, businesses are leveraging the power of business intelligence in
mobile app development to strengthen themselves.
So, let's have a look at all the details.
What is Business Intelligence in Mobile Apps?
Business intelligence is a technical structure which practices, collects, and stores the data
related to any activity within a business. It leads to successful analysis, ruling out
shortcomings and much more.
As everyone already knows, there are multiple ways in which large or small businesses can
benefit from mobile apps. But, incorporating business intelligence in mobile apps is like a
next step: knowing what the users want, its timing and place in real-time are an amazing
Companies can use business intelligence in the mobile app in two ways. First, it can give a
customised experience to users which is accessible, understandable through infographics
and powered by AI. Secondly, employees can access data to provide better service in real-
time. With BI-backed apps, enterprises can offer relevant information to users anytime.
As a result, the global business intelligence market was worth $24.05 billion in 2021 and is
growing significantly. So, many app developers are adding real-time BI tools to provide
maps, charts, graphs, dashboards, summaries, and reports. In addition, it will make the
business intelligence strategy more robust and ultimately help to achieve the main goals.
Advantages of Business Intelligence in Mobile Apps
Here are some top advantages of business intelligence in mobile apps
24*7 Access to Data
With business intelligence-driven apps, users can access data anytime they want. This leads
to the ability to analyse the stored data in the form of easily understandable infographics.
It reduces the time to access data, its analyses, loopholes and future strategies. These
smart techs only bring in valuable tailor-made data that is a time saver. In addition, anyone
can access realty information anywhere, provided they have connectivity and access to view
the data. The cost of creating apps is quite affordable and adding BI helps in long-term
benefits. This makes all the procedures of business intelligence hassle-free and leads to the
growth of any organisation.
Helps to Make Practical Decisions
With the number of smartphone subscriptions surpassing six billion, everyone uses
smartphones most of the time. And having BI in apps means making quick decisions
For example, an e-commerce company notices users searching for rain jackets as heavy
downpours are predicted for next week. You can immediately assess the information in real-
time and restock the rain jackets. It avoids all the lengthy procedures of gathering business
intelligence through various softwares and makes the platform quite accessible for better
Stay Ahead of Your Competitors
Real-time data helps you look at competitors, strategies, trends and impacts. It allows you to
make strong decisions. For example, if you have a hotel business. With the help of valuable,
real-time data and graphical data, you can understand room occupancy concerning the
You can now study your market, competitors, room prices and trends. After continuously
analysing these trends, you can reduce the rates of your rooms, gradually boosting sales
and putting you in competition with the competitors in your niche.
Many business apps have customised personalisation options in which you can prioritise
one aspect over another. It lets them access what they want and helps them to focus on a
particular subject. In-app customisation for each user is great and saves lots of time.
Management of Business Information
A business may have thousands of databases and individual permissions to view it. A
business intelligence team can manage which employee has access to what data.
Unfortunately, giving the access manually will take lots of time. By executing CRM software
in Apps, the various hierarchy of employees can view BI information exclusive to them. It
makes management so easy and productive.
Ultimately Increases Revenue
You're continuously increasing revenue by improving your BI-backed app. Constantly
working on smart decisions, providing better customer stratification, and quickly catching
shortcomings are good for any company. All these components of business intelligence will
come together to boost revenue significantly.
Also, management will have less unused data, around 68% of data is unused in the
enterprises. As a result, it leads to lots of loss of revenue. On the other hand, if it's managed
smartly, the income will skyrocket.
Leveraging the power of business intelligence in mobile app development has many
benefits. First, BI technology strongly improves when combined with mobile apps. With all
other technologies powering it up, it's very useful for business, customers and the firm's
overall growth. So, make your business tragedies robust by using the best cross-platform
app development frameworks which suit everyone's needs.