Product Design vs UX Design: Understanding the Difference
Thanks to today's technology growth and user demand, the designing industry has advanced considerably, and how! Currently, you must have heard of two types of designs, i.e. UX and product design. Both of them have taken the marketing industry by the storm lately.
Besides the popularity, both of these designs have various common characteristics. But of course, they aren't entirely the same! So, what makes a product and UX design from each other? Let's find out:
What is Product Design and UX design?
Before moving on to the differences, let's understand both concepts first. If you already know about them, skip to the "difference" section.
Product design is a process that features the production of new products from scratch. It involves everything starting from the marketing research to providing solutions in the process. Simply put, it's an approach followed by designers where they combine user needs with business objectives to create useful products.
UX designs, on the other hand, are abbreviated for user experience design. It is a design process where designers create a system/product that ensures a good user experience. This covers everything from branding and design to usability.
UX designers analyse the reason why users will be employing the products. Keeping such aspects in mind, they design the entire product. UX design has various benefits. A website with a good UX design can help with the maximum conversion rate.
Difference between Product and UX Design
While both the concepts might seem similar, there are slight differences between the two. Both product and UX design differ from each other on the basis of intent. Product design involves the interrelation between the user and the product. It focuses on things like whether the product matched the business objectives or how to make it more reasonable.
Likewise, UX design concentrates on the need and expertise of users. It focuses on how to make the product more user-friendly or whether the products are useful for the customers. Besides that, here are more differences between the two:
The designing methods for both UX and product design are different. For UX designing, UX designers analyse the user scenarios and develop the product accordingly. They check the interests and activities of the users through surveys and A/B testing.
But for product designers, it's more about the outlook and the operations. They identify the problems faced by users and then integrate the product with helpful features for solving the same.
As both these designs have slightly different motives, their tools are likely to vary a little. While product designers use sketching and mind mapping tools, UX designers employ interactive or wireframe design tools.
However, they both share the same main objectives, i.e. understanding the problems faced by the customers and coming up with a product to resolve the same.
For being generic, product designers require communication and problem-solving skills. However, in the case of UX designers, the required skills are design-specific, like experience in prototyping tools. They may require top skills like voice design, microcopy writing, data understanding, etc too.
Product designers require expertise in user research and UI/visual design. However, both UX and product designers should have adequate problem-solving skills to do their jobs. Thus, when hiring any of the designers, verify their details from the UI/UX company.
Persistent v.s Not-so-persistent
Product designers need to be persistent with a project. Even after the product release, they need to be sure that it is relevant to the customers. They have other responsibilities like updating and improving the design.
However, UX designers focus on product usability. So, their focus is more on developing the perfect product. Their maximum job is before the product release. Unlike product designers, they have to be active both before and after product release.
How are Product Design and UX Design Similar to Each Other?
Now that you know the difference let's understand the common aspects shared by both designs. Ultimately, both UX and product design are similar by one factor, i.e. the design thinking process. They start by learning about the audience and end with testing the ideas.
Besides that, both product and UX design require market research. They need to analyze everything and come up with an appropriate product.
There are some similarities to the tools used by both domains. For example, wireframing tools are common in both as they use it to make mobile apps/websites. Also, both of them use common mapping tools like Featmap and Lucid Chart. So, these were the certain aspects through which both of them are similar to each other, but of course, not entirely!
Product Design vs UX Design: Conclusion
To sum up, product design revolves around the product design process. From brainstorming ideas to UX and project management, it has it all. UX design, on the other hand, focuses on how one can make the product user-friendly and easy to navigate. Hopefully, now you know the key difference between the two.