Exclusive Guide to Boost Your eCommerce Sales Post-COVID
The pandemic has unusually affected businesses of different sizes, and online retailers are no exception. But the good news is as the world is recovering, people are getting more into shopping online. And, eCommerce stores can capitalize on this growth.
But how do you start? First, businesses need to evaluate their sales operations properly to determine whether existing roles, structures, processes, and people can still succeed. The management always aims to help companies ensure their employees are innovative and equipped to grow even during a crisis.
To make things easier for you, we've compiled this comprehensive guide to boost your eCommerce sales after the pandemic.
So, let's get started:
Re-evaluate What you are Offering
Covid-19 has made a significant impact on our everyday life. However, you can not overlook this thing for the customers. Some products may be irrelevant to buyers needs, while others may have some importance.
You must determine the products that are relevant and irrelevant to sell. For instance, if you do business in live event accessories or travel products, you can not sell them much because of a pandemic. To work accordingly, mitigate the losses and remove such products or alter them in the way they can adapt at home.
Make Customers Feel Safe at Store
During this pandemic, the best way to drive sales and traffic is to build confidence in the customers. At this time, many people are worried about their safety and health. To instill confidence, start communicating the protection measures.
Explain to them what measures you adopt to keep customers safe at your location and promote your store through different channels. Also, keep buyers posted by delivering safety and health info through the website, email marketing, mobile apps, or social media.
Art of Cross-Selling
The art of persuading the customers to purchase a complementary product with their main shopping items is known as cross-selling. For instance, while selling books in the bookstore, you can cross-sell by convincing customers to buy a bookmark or pen.
While selecting the items for cross-selling, find what you can include to improve the sales and profit margins. Also, keep the customer's needs at the top of your mind. Cross-selling methods mainly depend on the kind of services or products you offer. But some are tried-and-true ways you can apply to the business. Of course, the essential part of profitable cross-selling is always to be ready.
The following are the easiest ways for cross-selling:
- Bundling Products: Offer a package, like a book, pencil, and bookmark. Or, if you are selling clothes, add socks and handkerchiefs in a deal to attract shoppers.
- Alluring: Tempt buyers to spend a bit more money to get a reward. For example, you can offer free delivery for orders above a particular amount. In this way, a customer would purchase a bit expensive or more products to get free delivery.
- Combine Services and Products: It is an excellent way to match the primary part of the business with the other. For instance, restaurants can have an area with condiments and cookbooks for sale.
- Complimentary Add-Ons: Suggest to the customers that products they have bought would be better with another item, and they will need it at some point. For instance, a hat seller who sells hats near beaches can offer sunscreens or towels as an add-on.
Prospect with Videos
Whether you use TikTok, Instagram, or other mediums, the covid pandemic has inspired the sales reps to make videos. They can be customized clips to attract a target account or general, consultative takes.
You might have noticed that catalogs are becoming shorter in all the industries. Even cafes or restaurants are making short menus. It is because if you give more choices, it will lead to customer’s indecisions and fewer sales.
It does not mean that businesses should cut down their products from catalogs. Instead, display only popular products on catalogs to have more success. Moreover, customers will feel easier to choose and there will be more sales.
The abandonment of shopping carts is a killer. If the payment processing is difficult or slow, businesses will lose their sales. People like fast and quick things in this fast-moving world, especially online.
So, check the payment processing and ensure that customers are not leaving their purchases. First, you can make a QR code to make payments. Then, add it to the website so that customers can make payments quickly by scanning the QR code.
Consider Mobile Orders
Mobile order or delivery apps are not only for the restaurant business. Even inventory-based retailers can offer these services and receive the rewards. By adding the delivery service on mobiles, you can easily increase revenue.
Use Returns Schemes to your Advantage
When a customer returns the product, it leaves a bad taste in a supplier's mouth. But you can use product returns as sales opportunities if you handle everything wisely. Treat returns like a new sale. When you treat customers who are returning items with a smile, they will feel valued. In addition, it adds a sense of loyalty, generating a loyal customer base. They will continue to purchase from your stores because they feel valued when they walk in the door.
Covid-19 pandemic has had a disastrous effect on various small businesses. But it also opened a new path for organizations that can sell products online. Selling online is a quick and simple process, but it will need some effort.
Fortunately, you can bring several aspects of offline marketing online. In addition, you can easily replicate loyalty programs, sales, and many more for online stores.