11 Quick Tips to Supercharge Your Website's Conversion Rate
When you talk about boosting the conversion rate of your website, you must make efforts in several areas for immediate results. However, conversation rate is a service of your website accessibility, confidence in your website, and various other factors.
Though every Website is different, some tried-and-true practices for conversion rate optimization determine the increase in Website lead generation for almost everyone. Try these eleven quick tips to supercharge your website conversion rate and start achieving more leads from existing website traffic.
These tips will indeed make improvements for almost all websites, mainly if implemented together.
Use a High-Quality Visual Content
The customers can not feel or touch the products during online shopping. Then often rely on the product description and images to make the purchase decision. Therefore, it is crucial to upload high-quality photos. In this way, customers will better understand the functions and quality of the product before buying it.
It will increase the Website's conversion rate and reduce the number of buyer's returns. A high-quality product photo should meet the following criteria:
- It shows the product for sale.
- All the features of a product are visible.
- It has a minimum resolution of 1,000 pixels.
- It does not include logos.
- It uses TIFF (.tif), JPEG (.jpg), or PNG (.png) formats.
There are several reasons for a buyer to bounce before they convert. Some of them are out of your control, but many of them are not. When you include links or banners to other pages, they can distract buyers and move them away from the checkout before they purchase.
You can optimize the header and reduce the alternative ways buyers had on the checkout screen by this sporting products retailer. As a result, there will be a 15% increase in conversion. Moreover, the page will look cleaner and help in increasing the revenue.
Define the Website's Goals
Before setting the conversion rate optimization journey, it is essential to decide the website goals for which you want to measure conversions. These goals can be a specific action that generates particular value for the business. Once you have made them, assess the visitor's behavior against the defined goals.
The following are some of the common conversion goals you can set for web pages:
- Form submits
- Page visits
- Clicks on elements
- Click on links
- Custom conversions
Add a Pop-Up to your Site
As per Sumo's study, the average conversion rate for pop-ups is 3.09 percent. But, if you do it the proper way, you can achieve the top 10 percent of pop-ups with an average conversion rate of 9.28 percent. This change will shoot the conversion rate, and it almost works on every Website.
The following are some quick tips for achieving the highest conversion rate:
- Try various offers (different products, premium content, PDFs, other free stuff) to find a winner.
- Purchase a 30-seconds delay timer for the pop-up. It will keep pop-ups from being annoying.
- Make easy closure for the pop-up
- Set a cookie to ensure that the pop-up appears once per user.
These tips will boost conversions and keep zero complaints. You will not irritate anyone; infact, you will get all the benefits. There will be a significant impact on conversions, so you can skip the pending list.
Create a Chat Bot
Many visitors like to purchase your services, but they are on the fence. There might be a doubt lingering that stops them from taking the final decision. You can help these folks by introducing a chat bot to your website. You can easily add chat bots similar to pop-ups.
Chat bots are excellent for conversion and lead generation. So, there is no wonder why they have become a popular feature on websites quickly. Including a chat function in the Website allows visitors to engage and convert directly with the company without completing a form.
Many available chat tools fall into two categories: live chat and AI-based chat tools. Your organization's people operate this live chat, and AI-based chat tools use development logic to direct and handle inquiries.
Everything a business can do to make the sales process easy will contribute for improving conversions. For example, people feel frustrated during checkout because of the time taken for shipping or billing information. Implement Autofill for this process improvement. It will save a few seconds and significantly affect the conversion rate.
Improve Page Load Time
Potential visitors often abandon web pages that take a long time to load. And these abandonments can affect the conversion rates hard. So, reduce page load time to ensure fewer visitors bounce before loading of the site. In addition, you can improve the website's speed by avoiding large images.
Personalize the User Experience
Website personalization is a modern way to uplift conversion rates. When you personalize the website content, it increases trust. As a result, there will be higher conversion rates. So, use a technology solution that helps you to display your website's content easily depending on the user. The following are few good applications for this savvy strategy that help boost conversion:
- Show a unique message on the website's home page to new and existing visitors.
- Help new leads to sales and existing customers to support.
- Raise social sharing buttons for leads who spend maximum time on social media
Offer a Money-Back Guarantee
You all know that customers avoid risks. They do not spend money unless they are sure they will get what they want. A money-back guarantee reduces their fears and helps them to move past objections. Moreover, it also builds trust in consumers, and they feel more secure.
Pay Attention while Uploading a Headline
Your landing page's headline is surely the most important element. It is one of the best ways to create the best SEO content . So, brainstorm maximum possibilities before selecting the strongest and effective one.
Testimonials are one of the best ways to reduce risks and provide social proof. So, add them on your email opt-in landing page and your product landing pages. It will indeed help to improve the conversion rate.
It would be best to improve marketing ROT to increase the website's conversion rate. You can have a higher impact on your top line from the existing traffic by converting maximum visitors. Hopefully, the tips listed above will help you strategically improve the conversion rates.